Case study 5 Example | Topics and Well Written Essays - 750 words

5 - Case Study Example The natural environment offers luxury, a sense of rejuvenation as well as romance and intimacy that comes with hotels. The tropical gardens and spas which also used the natural environment in the treatment by use of natural herbs and spices as well as the interior designing with the same natural environment theme attracted a wide number of customers from the old to the young generation. This is in addition to the prices that are not as exorbitant as is the case with luxurious hotels. What this unique branding strategy has done is to ensure that the Banyan Tree hotel chains are relaxing and hence attract many corporate people who want pure and total relaxation in areas away from limelight but which also present a sense of security and what better places than secluded areas with a heavy hint of the nature which is relaxing. This strategy which has been maintained in all their hotel chains has contributed to the sustainability of the brand as regular high clients are maintained and they attract new customers regularly as well. 2. The Banyan Tree has experienced many crisis events and has been able to continue on a path of growth and expansion. Based on its past experiences, what key elements would you include in a plan for crisis prevention and management plan for Banyan Tree and describe why proper planning is important in today’s global environment? The hotel chain has experienced a chain of crisis such as depression in the hotel business, tsunami, stiff competition, high expenses, restrictions by some countries on importations of food and other goods among others. These crisis demands different specific elements to prevent as well as manage them. When it comes to depression in the hotel industry, nothing much can be done in this area and the only way the brand can prevent itself from going under is to have established a regular customer base where even if the hotel fails to attract new customers, it is dependent on its

Who Wins and Who loses From Public Debt Research Paper

Who Wins and Who loses From Public Debt - Research Paper Example e of the case of United States where public debt amounted to $15.5 trillion much of which has been used to â€Å"finance wars and wasteful conspicuous consumption† (Al-Jazeera, 2011). The stimulus package of President Obama which was meant to pump prime the US economy, which in principle been good, did not worked and only contributed further to the US mounting debt. As a result, Standard and Poor downgraded the credit rating of the United States from AAA credit rating, to AA+ (Bloomberg, 2011). This manifested U.S. government’s inability to cut spending and put its fiscal management in order. In addition, the intramurals of US government officials on how to deal with its public debt also contributed to the downgrading of its credit rating. In this regard, it is the general American public who lost as a result of its public debt which was shabbily managed by its politicians. The amount of debt that the US economy incurred is staggering. In 2012, it is expected to reached $12.7 trillion (usgovernmentspending.com, 2012) without any end in sight. Ideally, the growth or surplus of an economy should exceed the amount of interest of the public debt for the given economy to repay its debt. US is already way passed this point â€Å"where it could service its debt without going deeper into debt, let alone repay it† (Al Jazeera, 2011). According to the Congressional Budget Office (CBO), spending in 2001 to 2009 increased by 6.5 percent of GDP while revenue decreased by 4.7 percent of GDP resulting in a substantial deficit that has to be filled with further spending through debt that resulting to the current astronomical deb. In 2011, GDP was expected to rise by $100 billion with a revenue of $2.16 trillion but spending amounted to $3.45 trillion that resulted to $1.5 trillion that is again to be borrowed compounding the insurmountable debt that the US alre ady have Given the rate of spending compared to realized revenue, it is very clear that the general public